Free SEO Analytics Tools for South African Small Businesses
1. Google Analytics
It provides a lot of handy data about websites such as the number of site visits, traffic sources, and location demographics.
With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t.
Google Analytics is one of the best free SEO tools that every digital marketer should be using.
2. Redirect Path
HTTP Headers such as server types and caching headers, as well as the server IP address, can also be displayed with the click of a button.
Furthermore, all of these details can be copied to your clipboard for easy sharing or addition to a technical audit document.
3. Quick Click Website Audit
The Quick Click Website Audit is a bookmarklet-style extension that links to many of today’s most used online SEO tools.
When a link is clicked, it extracts the current page’s URL and feeds it into the selected tool, so you don’t need to copy and paste the links into all the tools. It saves a few seconds, dozens of times a day.
4. Screaming Frog Log File Analyzer
Upload your log files to Screaming Frog’s Log File Analyzer to confirm search engine bots, check which URLs have been crawled, and study search bot data.
It basically strips your webpage of any styling and shows you the underlying structure. This helps you figure out if Google’s bot has any difficulty accessing important content on your site.
A neat feature of this free SEO tool is the SERP preview. This shows a preview of how your site appears in search results.
You can see if your titles and meta descriptions are adequately optimized and make changes as needed.
Once you input a keyword, it fetches popular queries based on that keyword and generates a cool graphic with the questions and phrases people use when they search for that keyword.
This data gives content creators insight into the concerns and desires of potential customers and enables them to craft highly targeted content that addresses those needs.
Answer the Public also provides keyword suggestions using prepositions such as “versus,” “like,” and “with.”
It is an excellent research tool that can help you create better content that people will enjoy and be more likely to share.
7. Google Trends
See the interest in a particular term from as recently as an hour to as far back as 2004 with Google Trends.
Sort by categories, country, and type of search. See related topics, popularity by region, newest most frequently searched for terms, and compare to other terms.
8. Keywords Everywhere
Keywords Everywhere is a must-use keyword research tool due to the massive list of sites that it provides free search volume, CPC, and competition data for:
- Google Search
- Google Trends
- Answer The Public
- Google Keyword Planner
- Google Search Console
- Google Analytics
- Keyword Sheter
- Moz Open Site Explorer
As the name implies, CanIRank helps you find out if you can rank on the first page of search engines for a particular keyword.
Unlike other tools that merely provide data about how competitive keywords are, CanIRank lets you know the probability that you’ll rank for a search term and uses AI to give you suggestions on how to better target keywords.
CanIRank provides great competitive analysis data and actionable steps to get your site ranking higher with better SEO.